TikTok is a popular internet service, mainly for short videos, with videos lasting around 15-60 seconds. It is owned by Beijing-based company ByteDance and launched in 2016. The company's owners now value TikTok at $ 50 billion.
10-15 second entertaining videos (funny sketches, dancing to music, trends, video anecdotes) can easily be found by millions of viewers. This in turn is due to the popularity of this service. More than 1 billion people have downloaded this app from Google Play. He received more than 29 million comments. The average price is 4.5 (as of December 25, 2020).
Because the videos on TikTok are so short-lived, they don’t get annoying quickly, so 15-second videos can be viewed indefinitely, leaving one video over and the other (usually on a completely different topic) unnoticed by the average user.
Why is TikTok so popular?
Initially, the service had the ability to edit short videos, adding music to it and uploading the edited video to the Internet. TikTok then buys (adds) the music.ly service and expands its database, as well as attracting new users from the closed Vine service. At the same time, TikTok is expanding its audience by attracting Instagram users who have been using Instagram Stories.
By the end of 2018, TikTok will be the most downloaded app in the U.S., surpassing giants like YouTube, Instagram, and Facebook. Many thought it was wise to compete with these giants.
The secret to success is simple - people need short videos with no input, no music or funny sound, and because the videos are short, users don’t get bored. If you do not like the video, you can skip to the next video with a simple action.
Creating content on TikTok is very easy, just have a good camera phone and any idea. In some cases, it doesn’t even have to be an idea.
It is no secret that the TikTok service is widely used mainly among teenagers. True, older people also use this service, but their number is not significant.
As the program's audience grew, celebrities and advertisers became interested in the program, which led to the further development of TikTok.
Why do so many people hate TikTok?
Many people believe that TikTok interferes with the development of human consciousness, which is not in vain, 99% of videos on TikTok have no meaning.
Nowadays, in the news, it is possible to watch young people who unknowingly become lawbreakers, claiming that they get videos for TikTok from day to day.
