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businessthe plan is the beginning of the work
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Biznes-plan Izo the main reasons for the creationhlashi;
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Bgeneral essence and content of business plancan explain;
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Bto draw up business plan
businessthe plan is the beginning of the work
Any new business begins with the development of a business plan. This is the document that your future investors, bankers, and investors will require from you. First of all, you need a business plan to have an idea of the business you are starting. Therefore, in its development, it is necessary not only to have reliable and reliable primary data, but also to process, analyze and draw qualified conclusions from this data.
A business plan should include the following sections:
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Brief description of the plan;
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Company;
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Product;
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Market analysis;
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Marketing strategy;
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Management structure;
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Production;
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Implementation program;
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Necessary investment;
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Information in the financial description.
A brief statement of the plan is extremely important and is considered the first element studied by investors and bankers. They often decide whether or not to continue reading a narrative based on its content. A detailed statement (several pages) should identify the most important areas of the plan and provide the main reasons why the plan is "uniquely strong".
History of the firm and its owners
Three main questions should be answered in this section:
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What is your company's history and how successful is it?
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What is the current state of the enterprise? (Questions 1 and 2 are for existing companies)
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Who is running and managing your business?
The description of the company should include the following information:
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The main direction of the enterprise's activity, goals and objectives, main products, markets, main customers, the Company's market situation, its market share, available equipment.
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Business owners, their profession, education, scope of activities. It is clear that one of the main questions of an investor is: "Who do I do business with?"
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Financial status and past performance (usually for the past 4-5 years) revenue, profit, assets, and the like.
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The objective of the business (for example, projected sales volume, growth rate, profitability, market competition, etc.).
At the same time, it is appropriate for an entrepreneur who has just started his career to describe his business history instead of the history of the company: the achievements and experience he has gained in the field of activity he started working with.
Business idea: products and services.
This section describes the main products and services that your project, business, or idea is intended for. It is appropriate to reveal the following situations.
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Who needs your product or service, what customer needs and requirements do they satisfy, what are their distinctive features, to what extent does your product or service meet market requirements, what are your competitive advantages?
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Products and their structural description (it is desirable to follow the scheme: general description, main properties, main composition, production method);
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Product price according to the main cost areas: labor costs, subcontractors, other costs; if you can evaluate the tradition of product price change, describe it in the business plan; if you are at the initial stage of research and development (creation), evaluate possible options for product price;
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Product competitiveness; Provide a list of existing or expected competing products, describing their advantages and disadvantages over yours.
Target market and its analysis.
In this section, it is necessary to analyze and describe the following:
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General description of the market;
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Market Segmentation;
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Market size and its changing tradition;
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Competition;
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Description of customers and their preferences.
Market analysis allows you to identify real opportunities for the company that wants to achieve its goals. Conical market analysis provides an opportunity to answer the following questions:
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How is digital in the market? What are the needs and characteristics of future customers? What is the size of the market, its size?
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How to segment the market in a certain direction?
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Geographical zones, demographic groups, in relation to end consumers
Wholesale buyers
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Growth prospects within each Division,
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Requirements for receiving goods and services.
A marketing strategy falls into the category of answering the following questions:
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To whom, where and how you sell your goods;
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At what price will you sell it;
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How do you plan to market your products;
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How much does it cost;
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The more you can sell.
The management structure is a part that is developed when the company has employees in several departments, when there are several managers, or when the project that you hold in the fall is carried out within a certain organizational structure. In this section, it is necessary to answer the following questions:
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What is the organizational structure of enterprise project management?
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It is an organization and management plan in achieving the objectives of the business plan
What is the result?
Management is the key to success. Investors generally believe that investing in a mediocre project with excellent management is better than an excellent project with average management. Your goal is to demonstrate that you have an excellent management team, even if that team consists of just one or two people (depending on the size of the business). Briefly describe each member of this team according to the scheme below:
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Occupation;
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Responsibility (function);
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Work experience;
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Information.
If necessary, you can attach a brief resume to the key members of your team in the business plan.
Production. If you are planning a manufacturing activity, your business plan should include the following:
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Description of production structures and production process;
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Used production equipment;
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Methods and methods of managing production processes;
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Suppliers of materials and raw materials.
If your business is related to the trade and service sector, this section includes the following questions:
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Main activity structure;
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Types of Service and Activities;
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Necessary equipment;
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List of main suppliers.
Quick-operational plan
In this part of the business plan, the activities and actions allocated to the function of the enterprise, necessary for the achievement of the company's goals, are listed (the time period of each planned activity should be extended, the period of the start and completion of the activity, the organization and implementation responsibilities are indicated).
A necessary investment
Before developing a business plan, investors will want to research the answers to the following questions:
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What is the required amount of investment for the implementation of the development plan and how much is the amount of funds requested from investors? What is the "graph" of using the investment in the following years?
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How much of the total funding is being sought from Investors and Lenders (amount of funds, terms and possible Guarantee agreements).
Finance
This section is a long section of the business plan. Its purpose is to give a complete and accurate picture of the feasibility of the project, its profitability, the necessary cash resources and the level of financial risk. Typically, a financial plan consists of the following:
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Key financial indicators;
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A rough calculation of profits and losses;
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Analytical calculations, for example, self-calibration period and the like;
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Basic activity budget;
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Main conclusions.