The Dr. Fox effect

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The Dr. Fox effect

This effect means that the expressiveness and affectivity of the person providing the information may be more important to the receiver than the information he is providing. The storyteller's rhetorical talent can hide the poor quality, fabrication, uselessness and emptiness of information. But at the same time, the person receiving this information is sure that he really learned a lot and learned something.

People with great acting or speaking skills can have a powerful impact on people with their talent. For example, you attend a lecture or seminar and the speaker speaks to you through charisma, emotion, and the ability to tell great stories. At the same time, the speaker may not understand the topic at all, and the information component of his speech may be at a very low level.

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