What is marketing?

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What is marketing?

Marketing is an activity that helps a business identify and satisfy customer needs in order to make a profit.

For example, a company releases a new product and tells customers about it, launches a promotion, offers bonuses, or produces useful content—any action a business takes to attract and retain customers is called marketing.

Marketing tasks:
• Analysis of the market situation;
• Study of customer needs in a specific area;
• Analysis of competitors and price policy in the market;
• Development of new products;
• Formation of the company's assortment and price policy;
• Online and offline promotion of goods and services;
• Increasing the volume of sales;
• Formation of the image and reputation of the company.

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