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Rating of the most expensive car brands in the world
Tesla has climbed two places on the list of the world's most valuable car brands in a year, overtaking Mercedes-Benz and Toyota for the first time.
Rating:
— Tesla $66,2 billion;
— Mercedes-Benz $58,8 billion;
— Toyota $52,5 billion;
— BMW $40,4 billion;
— Porsche $36,8 billion;
— Volkswagen $34 billion;
— Honda $24,2 billion;
— Ford $22,3 billion;
— Hyundai $15,9 billion;
— Audio $13,9 billion.
When evaluating brand strength, a company considers many metrics beyond value, including marketing investments, operating results, and stakeholder relationships.