Business concept. Sources of search and selection of business ideas.

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Business concept. Sources of search and selection of business ideas.

You MUST answer the following questions to develop a Business Concept.

1. What kind of goods or services do you offer? That's what you're good at. It is possible that you have experience of working in a certain field, the lessons you have learned in the training process, and experiences related to your personal field.

2. Who do you invite them to? Your customers can range from ordinary people to large companies. You can sell your products in a small town or sell them all over the country. It is important to know who has a need for your product or service and who is your potential customer.

3. How do you sell goods and services? You sell them directly to customers or through intermediaries. You have a shop or salon to serve and invite others.

4. What are the needs of your potential customers? You need to know exactly what your customers want. It is very important that there is a demand for your business.

Examples of creating a Business Concept

• Nadir lives in Namangan district. This year, he graduated from the College of Domestic Service and Service, and he started his own business. Nadir knows his work well, so he became the owner of this company for the implementation of household services for Anoli. Creating the Concept of Uz business, Nadir realized the following:

Business Concept Business Name: Household Services Firm.

Type of activity (fill in the appropriate line)

• Development of the following types of max.

• Display the following types of services: household service

• Open duKon of the following type

• Main type of wholesale trade_______________________________

Consumers caught in the fall: the nobleman of the Namangan tent, Enterprises. The method of sale: consumers are masters of sandblasting and

They send specialists to their homes or come to the company's office.

Meeting the demands and needs of the following: the needs of Namangan Shatsri Atsoli for the services of electricians, plumbers, cleaners, household appliance repairmen, building repairmen and social workers.

• Aziz studied at Fargona Automotive Vocational College. After finishing his wedding, he will open his work in Faryuna. Due to the lack of car service centers in Faryun, Aziz opened such a workshop. After completing the dream, he will have enough knowledge and experience to do it. In addition, he has been working as a mechanic in Kelmon for the second year.

Aziz created a business concept:

Business Concept

Business Name: Household Services Firm.

Type of activity (fill in the appropriate line)

• Development of the following types of max.

• Showing the following types of services: car repair

• Open duKon of the following type

• Main type of wholesale trade_______________________________

Consumers caught in the fall: Fargona autotsavasKorlari.

Sales method: consumers come to the auto workshop. Satisfying demand and demand: Fargona auto repair shops require qualified specialists and good service in the field of car repair.

A good business starts with a good business. Business goya is the KisKa and aniK meaning of the planned business. Before starting your own business, you must be clear about the type of activity you are engaged in; imagination

Make sure you have it.

It is necessary to pay attention to this, a successful business satisfies the needs of customers and at the same time gives the opportunity to realize your personal capabilities and intentions. In other words, your business sells products that make it possible for people to get what they want and need; But it should bring enough income and personal experience to your business.

Therefore, you MUST identify and develop business ideas that are good enough for you and your customers. For this, it is very important that you describe them well and check them step by step. Well-articulated business ideas are the key to good business success.

In order to find and choose the right business ideas, you need to answer the following four main questions:

• What products or services does your business provide?

• To whom are these products sold or to whom are these services provided?

• How do you deliver these products to customers or how do you serve them?

• What kind of customer needs does this business meet?

How?

The first question you need to answer is: What does your business make and sell?

What products, services or services does your business sell? Your business MUST be related to products you are familiar with or related to the services you offer. These are services or products that represent real needs and people are willing to pay for them.

A product is something you make or buy to sell. For example: Confectionery, Building materials, Clothing, furniture, food and household goods.

Service is what you are to people and what they are willing to pay for. For example: room cleaning service, clothes cleaning, delivery of goods, computer and office equipment repair service, internet cafe, jewelry repair, chemical treatment of plants and trees, animal treatment and so on.

To whom?

The second question you need to answer is: Who is your customer?

Who is your service or product intended for? Customers who are interested in your services or products bring you money. Be clear from the beginning, do you sell your product/service to a specific customer group or to the population of the area where your business is located? There MUST be enough people willing and able to pay for your products. This will ensure that your business can generate sufficient income. Before developing something, determine who you are going to sell your product to; You need to specify.

How?

The third question you need to answer is: What are the products/services sold in your business?

How do you market your products/services? If you open a store, everything will be easy, but manufacturers use other different methods of sales. Manufacturers can sell, for example, directly to the customer, or to wholesalers (retailers) or wholesalers.

The advantage of selling through your own store is that you know your customers well, you don't have to worry about selling your goods, because you know them well, and there are no additional costs associated with selling through an intermediary. However, you may not have enough experience and knowledge to organize sales.

In turn, implementation through intermediaries gives you the opportunity to increase your attention to production, improve the quality of the product or service, and spend a lot of time on it.

Which one?

The fourth question you need to answer is: Yours

Does your product/service, your business as a whole, meet the needs of your customers?

Your business idea MUST come from and be based on customer needs. Before you begin to develop your business idea, it is important to determine what your future customers want and what they are struggling with. Contact your local customers; put:

Before you start your own business, remember this: if you try to create a business without demand and demand, you can lose money.

If you are struggling to answer one or more of the above questions, the Chamber of Commerce, Entrepreneurship Promotion

Contact the consultants of the local branches of the information and consultation centers.

Dozens of businesses pop up every day. They are based on many different ideas and trends. Are these business ideas coming from Kayer? In the process of answering this question, we recommend that you use the following options:

Analyzing existing businesses in your area Choosing a business idea based on interest.

Talking with working, familiar businessmen.

Study of mass media materials, Internet resources.

ANALYSIS AND DEFINITION OF EXISTING UNCONDITIONED DEMAND.

Complaints made by the population about the burden of certain products (goods) and services.

Choosing your business ideas should take into account your personal characteristics and be based on:

□

 Personal KiziKishlar.

¹¹ I

□ Your experiences and experiences that are useful for business.

Later, you can build on other experiences, experiences and contacts that will lead you to the realization of your business idea. You should refer to this issue at any time. It is important to consider whether the goal of your last job is compatible with your skills and experience.

There are many job opportunities for you to find and achieve at KiziCarli. We will suggest some ideas that may not come to your mind suddenly, but may be interesting for you. These ideas are taken from KundaliK practice. They can take into account your personal qualities and qualities, the market situation, and form the basis of your business.

We will show you how good business ideas have appeared in others, and how to organize your ideas so that you can identify better ideas. This section of the guide will help you make a list of your business ideas and evaluate them.

Get acquainted with the list of potential business ideas for practical Kullanalayot ​​in Uzbekistan and the CIS countries. Compare them with your business ideas, identify your strengths, and make sure you're using the best opportunities to realize your potential.

Now all you have to do is make a list of the first things you want to do. Include in this list all the ideas that you think are the best and that you want to develop later. Download and upload ideas that do not interest you and you are not sure that you will be able to use them.

Go through the various strategies you have done in the past, select the ones that are most suitable for you and write them down, starting with the ones that you think are the most suitable.

 

Analyze the selected ideas and choose the best ones.

Your next task is to get acquainted with the list and choose the best three ideas for you. The selected ideas should match the market requirements, your preferences and your financial possibilities.

• AniK choose a goya

Make sure that you are able to answer each of the four main questions of the business idea (How, Who, When, and Who). If you can't do it, or if it causes you difficulties, it means that these ideas are not within your scope and capabilities. Blow them away.

• A selection of cute and attractive goyas

Fall from the list of plants that you liked and liked. When you start identifying ideas, you won't try the ideas that seemed the most interesting to you in the beginning.

• Choosing the best market goyas

Ask yourself if any of these ideas can provide a viable market for tomorrow and today. Will enough people be your customers for the next three years, and are you sure your business will beat the coming competition? Otherwise, you will not be able to maintain your business and you will not be able to earn enough income from this business.

• Choosing the most suitable goyas

When choosing Goyas, you have analyzed your own KiziKish, knowledge, KuniKma and personal qualities. Now back to that. Find out which business ideas are suitable for you and which ones are not. Launch Incompatible.

• Goyas with a low level of risk.

Apply every idea to business. Bring your vision to life. Can you easily get the necessary information, financial resources, staff, building, raw materials, and equipment to start and manage this business?

• Choosing life goals

Can you give Kaysi a few years of your life? If you think some ideas won't lead to a business worth spending a few years on, it's worth giving them some encouragement and resources.

Try to add only the top three ideas to your list.

After selecting the best three ideas from your prospective customers, you will have the problem of creating a business plan for each of them or promoting the best of them. If you are the one who does the following, you will need to do the following:

1. Field research.

2. Carrying out a SWOT analysis to identify strengths and weaknesses, opportunities and threats.

• Situation analysis (SWOT-analysis)

After you define your business concept, you need to test it. You must identify strengths and weaknesses, opportunities and threats. Passing this test is called a SWOT analysis or a situational analysis.

The SWOT water is a reduced version of the water in the Kui:

Strength Weakness Opportunities Threats

Situation analysis is a study of Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) that affect the successful development of the Company, its goods and services. SWOT-analysis - provides an opportunity to determine the reasons for the company's effective or ineffective operation in the market, it is a brief information analysis, based on which a conclusion is drawn that the organization should develop business in a certain direction. By conducting such an analysis, you can look at your business from the inside: you can identify your strengths and weaknesses and have the opportunity to influence them.

SWOT-analysis helps to answer the following questions:

• Does the company capitalize on its strengths or distinct advantages in its development strategy? If the company does not have advantages, which of its potential strengths can perform such a task?

• Are the company's Weaknesses its weak spot in the competitive process and does it not allow it to take advantage of certain situations? What Weaknesses Should You Try to Eliminate First?

• What kind of opportunities provide real opportunities for company success?

• What risks can be considered very serious and what actions should be taken to eliminate them?

Strengths - advantages of organization. For example, your strengths are the lack of competitors, the services you provide

Compared to competitors, it includes quality, breadth of service compared to competitors.

Weaknesses - Weakness Weak

An example is the high prices for the parties or the burden of the possibility of allocating funds for advertising.

Opportunities are important external factors, the use of which gives the organization advantages in the market. For example, Cool Opportunities include the Company's position in the same area (city/district).

Threats - Factors that will aggravate the situation of the company in the market later. Risks are anything that affects your business. For example, as the tax increases, the price of the provided service also increases.

Examples of SWOT analysis

• Test the concept of business

In order to win, Nadir won a SWOT analysis. He distinguished Strengths and Weaknesses, Opportunities and risks, and determined their importance on a 3-point scale.

Household service salon
SWOT analysis

Internal factors Strengths Weaknesses 1. I know the household service business 1 1. Large investment burden 1 2. I know who needs household services 3 2. Expenses and the date they are charged to the account 1 3. Simplicity in searching for employees 3 3. Do I have a good marketing background? 1

Tax factors Opportunities Risks 1. In particular, new companies are being created that need our services. 3 1. Customers have learned to solve all problems. Please send your order to our service. 3 2. I don't know if similar companies exist in Namangan. 3 2. Clients may apply to private individuals for these services. 1 3. Private individuals cannot provide such a wide range of services. 3 3. It is possible that the quality of the services provided by the Salon may be low. 1

Number of strengths…………… 4

Number of weaknesses…………2

Strengths Weaknesses Cup.

Number of Very Strong Sides…… 3

Number of Very Weak Sides…. 0

Number of Very Strong Sides Multiplied by Number of Very Weak Sides.

Number of possibilities………………. 3

Number of risks………………………. 2

The number of opportunities is greater than the number of risks.

A very large number of possibilities…. 2 Number of Very High Risks…………………. 1

Too many opportunities, too many risks.

 

• Aziz presented his business concept SWOT analysis. He distinguished the Strengths and Weaknesses of his business, opportunities and risks, and determined their importance.

Car service

SWOT analysis

Internal factors Strengths Weaknesses 1. I know automotive engineering and mechanics. 3 1. Large investment 1 2. My Kup friends (acquaintances) always need auto mechanic help. 3 2. The day of counting expenses and calculating them 1 3. Simplicity in searching for employees 3

Tax factors Opportunities Risks 1. Buying a car in Faryunada is a coupe. They need our service. 3 1. Customers have learned to solve all problems by themselves. Enthusiasm for our service 3 2. There are few car services in Faryuna. They have a low level of service. 3 2. Clients may contact private individuals for these services. 1 3. Private individuals cannot provide this type of service. The quality of their work is low. 1

Number of strengths………….. 3

Number of weaknesses……….. 2

Strengths Weaknesses Cup.

Number of Very Strong Sides….. 3

Number of Very Weak Sides… 0

Number of Very Strong Sides Multiplied by Number of Very Weak Sides.

Number of possibilities……………… 3

Number of risks……………………… 2

The number of opportunities is greater than the number of risks.

Very High Number of Opportunities … 2 Very High Number of Risks…………………. 1

Too many opportunities, too many risks.

To refine your business concept, we recommend completing a SWOT analysis form. You will have “Strengths”, “Weaknesses”,

You MUST fill in the "Opportunities" and "Risks" columns. Explain what you have written and rate each one on a three-point scale.

SWOT analysis

Internal factors Strengths Weaknesses

Tax factors Opportunities Risks

Write the number of Strengths and Weaknesses separately. Check it out. Write down your Strong and Weaknesses and compare them to find out their strengths. Do the same with Opportunities and Risks.

Number of Strengths______________

Number of Weaknesses_____________

Number of strengths >,< Number of weaknesses

Number of Very Strong Sides____________

Number of Very Weak Sides___________

Number of Very Strong Sides >,< Number of Very Weak Sides

Number of color possibilities_____________

Number of risks

Number of possibilities >,< number of risks

Very cool Number of possibilities_________

Number of Very High Risks______________

Too Cool Number of Opportunities >,< Too Big Number of Risks

My Next Things to Do:

• I will continue to do this.

• Go to the Business Concept and make changes to it.

• This is from Goya; I'm going to leave.

Review questions.

1. What is the basis of each work?

2. Are there potential sources of business ideas?

3. In the process of searching for and choosing suitable business ideas, first of all, what four questions should be answered?

4. How to check the reality of the business concept?

5. What is the situation?

6. What is the purpose of the situation analysis and what does it show.

7. SWOT What does KisKartma water mean?